--- updatedAt: 2026-10-08T07:26:16.000Z agentTools: projectIndex: https://docs.apollo.io/llms.txt --- # Bulk People Enrichment
Endpoint essentials
API key access api/v1/people/bulk_match or Master API key
OAuth scopes people_bulk_match
Free account access Requires an Apollo account registered with a work email address. Additional account eligibility requirements may apply. Paid accounts aren't affected.
Credit usage 1–9 credits per person without waterfall enrichment
Credits are charged only if credit-consuming data is found: 1 credit for demographics or email, plus 8 credits if a mobile phone is returned. If no credit-consuming data is found, the request consumes 0 credits. Apollo doesn't charge a demographic credit when it can't match a person. With waterfall enrichment, this is indicated by `match_confidence: none`; for standard requests, unmatched people are returned as `null`. When `match_confidence` is `low`, Apollo charges a demographic credit only if it returns data you didn't send. You can enrich up to 10 people per request. Learn more about API pricing and credits.

If waterfall enrichment is used for phone or email, credit usage depends on the returned data and the vendors included in your waterfall enrichment configuration; some vendors consume credits per lookup even when no data is found.
Enrichment is when you refresh existing records so your prospecting data is up-to-date.

Use the bulk people enrichment endpoint to enrich data for up to ten people with a single API call. To enrich data for a single person, use the people enrichment endpoint instead.

Apollo relies on the information you pass via the endpoint's parameters to identify the correct people to enrich. The details for each person should be passed as an object in the `details[]` array. When you provide more information, Apollo is more likely to find matches within its database. If you only provide general information, such as a name without a domain or email address, you may receive a `200` response, but the response indicates that no records have been enriched. Check `match_confidence` in the response to understand how confidently Apollo matched the submitted information.

By default, this endpoint doesn't return personal emails or phone numbers. Use the `reveal_personal_emails` parameter to retrieve personal emails and `reveal_phone_number` to retrieve phone numbers. If you set either of these parameters to `true`, Apollo attempts to provide emails or phone numbers for all matches.

When you use `reveal_phone_number`, a valid `webhook_url` is required so Apollo can deliver the completed phone enrichment results. Apollo returns the main enrichment response synchronously, then sends the requested phone numbers to the webhook asynchronously. [See webhook details](#webhook-details).

You can also use the `run_waterfall_email` and `run_waterfall_phone` parameters to run waterfall enrichment via this endpoint. [Waterfall enrichment](https://knowledge.apollo.io/hc/en-us/articles/34071089002509-Waterfall-Enrichment-Overview) gives you broader data coverage by checking connected third-party data sources for contact emails and phone numbers.

When you call this endpoint and include at least one waterfall parameter, a valid `webhook_url` is required so Apollo can deliver the completed waterfall enrichment results. Apollo returns an immediate synchronous response with demographic and firmographic data, along with a waterfall enrichment request status. Apollo then delivers enriched emails or phone numbers asynchronously to the configured webhook. ### Reading the response The response differs depending on whether you use waterfall enrichment. For a standard request, the response includes `matches` along with: * `total_requested_enrichments` * `unique_enriched_records` * `missing_records` * `credits_consumed` Each person in `matches` also includes `match_confidence`, which indicates how confidently Apollo matched the submitted information to a person. Possible values are `high`, `medium`, `low`, and `none`, with the same meanings as for [people enrichment](https://docs.apollo.io/reference/people-enrichment). For standard requests, unmatched entries are returned as `null`. When you use waterfall enrichment, an unmatched result can return `match_confidence: none`. If you set `run_waterfall_email` or `run_waterfall_phone` to `true`, the response includes a `waterfall` object instead. Because waterfall enrichment continues asynchronously, `unique_enriched_records`, `missing_records`, and `credits_consumed` aren't included in the initial response. `total_requested_enrichments` is included in both response types. When `run_waterfall_email` is `true`, the entries in `matches` also don't include `email` or `email_status`. Apollo sends the enriched email data later to your webhook. Keep the following response fields in mind: * `unique_enriched_records` counts the number of distinct people whose enrichment consumed credits. It doesn't represent the number of people returned in `matches`, so it can be lower than the number of matches or `0` when `matches` contains results. * `credits_consumed` can contain a decimal value depending on your plan's credit pricing. * `request_id` is a signed 64-bit integer and may be negative. Pass the value unchanged when you use the [poll webhook result](https://docs.apollo.io/reference/poll-webhook-result) endpoint. * `status` returns `success` for a successful `200` response, even when Apollo doesn't match every requested person. Use `missing_records` and `matches` to review the enrichment results. ### Webhook details * When using native phone enrichment, the webhook response follows: [Native webhook response details](https://docs.apollo.io/docs/retrieve-mobile-phone-numbers-for-contacts#webhook-response). * When using waterfall enrichment, the webhook response follows: [Waterfall webhook response details](https://docs.apollo.io/docs/enrich-phone-and-email-using-data-waterfall#asynchronous-webhook-response-1). * You can poll webhook results with the [poll webhook result](https://docs.apollo.io/reference/poll-webhook-result) endpoint by passing the request\_id from the bulk people enrichment response. ### Poll instead of a webhook If you'd rather not register a webhook, set `poll_only=true` and omit `webhook_url`. Apollo returns a `request_id` you can pass to the [poll webhook result](https://docs.apollo.io/reference/poll-webhook-result) endpoint to retrieve the result once it's ready.

Passing `poll_only=true` together with `webhook_url` returns a `400` error (`WEBHOOK_URL_WITH_POLL_ONLY`). ### Webhook requirements * **HTTPS required:** Your endpoint must be publicly accessible over HTTPS. * **Rate limiting:** Ensure your webhook endpoint can handle the volume of webhook traffic sent by Apollo. * **Idempotency:** Apollo may retry webhook calls. Your endpoint should be idempotent to handle duplicate payloads safely. # OpenAPI definition ```json { "openapi": "3.1.0", "info": { "title": "apollo-rest-api", "summary": "Programmatic access to Apollo's sales intelligence and engagement platform — data enrichment, prospect and company search, and go-to-market workflow management.", "description": "The Apollo API provides programmatic access to [Apollo](https://www.apollo.io/), the all-in-one sales intelligence and engagement platform. Use it to enrich people and company data (individually or in bulk), search Apollo's database of over 240 million contacts and 30 million companies, and manage accounts, contacts, deals, sequences, tasks, calls, and conversations in your go-to-market workflows.\n\n## Base URL\n\nAll API requests are made to `https://api.apollo.io/api/v1`.\n\n## Authentication\n\n- **Apollo users** authenticate with an API key passed in the `x-api-key` request header. See [Create API Keys](https://docs.apollo.io/docs/create-api-key).\n- **Apollo partners** building integrations on behalf of mutual users authenticate with the [OAuth 2.0 authorization flow](https://docs.apollo.io/docs/use-oauth-20-authorization-flow-to-access-apollo-user-information-partners).\n\n## Rate limits & credits\n\nRate limits and credit consumption depend on your [Apollo pricing plan](https://docs.apollo.io/docs/api-pricing). Check your current limits and usage with the [view API usage stats and rate limits](https://docs.apollo.io/reference/view-api-usage-stats) endpoint. For more details, see [Rate Limits](https://docs.apollo.io/reference/rate-limits) and the [API FAQs](https://docs.apollo.io/docs/apollo-api-faqs).\n\nNew to the API? Start with the [Apollo API overview](https://docs.apollo.io/reference/apollo-api).", "termsOfService": "https://www.apollo.io/terms/api", "contact": { "name": "Apollo API Support", "url": "https://docs.apollo.io/" }, "version": "1.0" }, "servers": [ { "url": "https://api.apollo.io/api/v1" } ], "tags": [ { "name": "Enrichment", "description": "Enrich people and company records, individually or in bulk." } ], "components": { "securitySchemes": { "apiKey": { "type": "apiKey", "in": "header", "name": "x-api-key", "description": "[Recommended] API key, passed in the `x-api-key` request header.\nSee [Create API Keys](https://docs.apollo.io/docs/create-api-key)." }, "bearerAuth": { "type": "http", "scheme": "bearer", "bearerFormat": "JWT", "description": "OAuth 2.0 access token, used by Apollo partners building integrations.\nSee the [OAuth 2.0 authorization flow](https://docs.apollo.io/docs/use-oauth-20-authorization-flow-to-access-apollo-user-information-partners)." } }, "schemas": { "ErrorDetails": { "type": "object", "description": "Machine-readable detail for an error that uses the new format, returned alongside the endpoint's existing error fields. The legacy error fields at the root level (`error`, `error_code`, `message`, etc) are removed on 2027-02-16, after which `error_details` is the only error payload. Some errors already return `error_details` on its own.", "properties": { "code": { "type": "string", "description": "Stable identifier in the form `DOMAIN.CATEGORY.REASON`. Branch on this value; the human-readable `message` can change.", "example": "AUTH.AUTHENTICATION.CREDENTIALS_MISSING" }, "message": { "type": "string", "description": "Human-readable explanation of what went wrong.", "example": "This request carried no credential Apollo could authenticate." }, "suggestions": { "type": "array", "description": "Ordered, actionable next steps. Each entry carries a `label`, and where relevant the `parameter`, `header`, or `url` it refers to.", "items": { "type": "object", "properties": { "label": { "type": "string", "example": "Send your API key in the X-Api-Key header" }, "url": { "type": "string", "example": "https://docs.apollo.io/reference/authentication" }, "parameter": { "type": "string", "example": "webhook_url" }, "parameters": { "type": "array", "description": "Several parameters, any one of which satisfies the requirement.", "items": { "type": "string" }, "example": [ "name", "domain", "website_url", "linkedin_url" ] }, "header": { "type": "string", "example": "X-Api-Key" }, "example": { "type": "string", "description": "A valid sample value for the parameter named above." }, "retry_after_seconds": { "type": "integer", "description": "On a rate-limit refusal, how long to wait before retrying.", "example": 60 } } } }, "context": { "type": "object", "description": "Values from your request that explain the refusal. Each entry is an object rather than a bare value, so read `context..value`. Absent when the error needs no context.", "additionalProperties": { "type": "object", "properties": { "value": { "type": "string" }, "description": { "type": "string" } } }, "example": { "window": { "value": "hourly", "description": "The rate-limit window your request exceeded" } } } } } } }, "security": [ { "apiKey": [] }, { "bearerAuth": [] } ], "paths": { "/people/bulk_match": { "post": { "summary": "Bulk people enrichment", "description": "## Endpoint essentials\n\n**API key access:** `api/v1/people/bulk_match` or `Master API key`\n\n**OAuth scopes:** `people_bulk_match`\n\n**Free account access:** Requires an Apollo account registered with a work email address. Additional account eligibility requirements may apply. Paid accounts aren't affected.\n\n**Credit usage:** `1–9 credits per person` without waterfall enrichment\n\nCredits are charged only if credit-consuming data is found: 1 credit for demographics or email, plus 8 credits if a mobile phone is returned. If no credit-consuming data is found, the request consumes 0 credits. Apollo doesn't charge a demographic credit when it can't match a person. With waterfall enrichment, this is indicated by `match_confidence: none`; for standard requests, unmatched people are returned as `null`. When `match_confidence` is `low`, Apollo charges a demographic credit only if it returns data you didn't send. You can enrich up to 10 people per request. Learn more about [API pricing and credits](https://docs.apollo.io/docs/api-pricing).\n\nIf waterfall enrichment is used for phone or email, credit usage depends on the returned data and the vendors included in your [waterfall enrichment configuration](https://knowledge.apollo.io/hc/en-us/articles/34071121664781-Use-Waterfall-Enrichment); some vendors consume credits per lookup even when no data is found.\n\nEnrichment is when you refresh existing records so your prospecting data is up-to-date.

Use the bulk people enrichment endpoint to enrich data for up to ten people with a single API call. To enrich data for a single person, use the people enrichment endpoint instead.

Apollo relies on the information you pass via the endpoint's parameters to identify the correct people to enrich. The details for each person should be passed as an object in the `details[]` array. When you provide more information, Apollo is more likely to find matches within its database. If you only provide general information, such as a name without a domain or email address, you may receive a `200` response, but the response indicates that no records have been enriched. Check `match_confidence` in the response to understand how confidently Apollo matched the submitted information.

By default, this endpoint doesn't return personal emails or phone numbers. Use the `reveal_personal_emails` parameter to retrieve personal emails and `reveal_phone_number` to retrieve phone numbers. If you set either of these parameters to `true`, Apollo attempts to provide emails or phone numbers for all matches.

When you use `reveal_phone_number`, a valid `webhook_url` is required so Apollo can deliver the completed phone enrichment results. Apollo returns the main enrichment response synchronously, then sends the requested phone numbers to the webhook asynchronously. [See webhook details](#webhook-details).

You can also use the `run_waterfall_email` and `run_waterfall_phone` parameters to run waterfall enrichment via this endpoint. [Waterfall enrichment](https://knowledge.apollo.io/hc/en-us/articles/34071089002509-Waterfall-Enrichment-Overview) gives you broader data coverage by checking connected third-party data sources for contact emails and phone numbers.

When you call this endpoint and include at least one waterfall parameter, a valid `webhook_url` is required so Apollo can deliver the completed waterfall enrichment results. Apollo returns an immediate synchronous response with demographic and firmographic data, along with a waterfall enrichment request status. Apollo then delivers enriched emails or phone numbers asynchronously to the configured webhook.

\n\n### Reading the response\n\nThe response differs depending on whether you use waterfall enrichment.\n\nFor a standard request, the response includes `matches` along with:\n\n* `total_requested_enrichments`\n* `unique_enriched_records`\n* `missing_records`\n* `credits_consumed`\n\nEach person in `matches` also includes `match_confidence`, which indicates how confidently Apollo matched the submitted information to a person. Possible values are `high`, `medium`, `low`, and `none`, with the same meanings as for [people enrichment](https://docs.apollo.io/reference/people-enrichment). For standard requests, unmatched entries are returned as `null`. When you use waterfall enrichment, an unmatched result can return `match_confidence: none`.\n\nIf you set `run_waterfall_email` or `run_waterfall_phone` to `true`, the response includes a `waterfall` object instead. Because waterfall enrichment continues asynchronously, `unique_enriched_records`, `missing_records`, and `credits_consumed` aren't included in the initial response. `total_requested_enrichments` is included in both response types.\n\nWhen `run_waterfall_email` is `true`, the entries in `matches` also don't include `email` or `email_status`. Apollo sends the enriched email data later to your webhook.\n\nKeep the following response fields in mind:\n\n* `unique_enriched_records` counts the number of distinct people whose enrichment consumed credits. It doesn't represent the number of people returned in `matches`, so it can be lower than the number of matches or `0` when `matches` contains results.\n\n* `credits_consumed` can contain a decimal value depending on your plan's credit pricing.\n\n* `request_id` is a signed 64-bit integer and may be negative. Pass the value unchanged when you use the [poll webhook result](https://docs.apollo.io/reference/poll-webhook-result) endpoint.\n\n* `status` returns `success` for a successful `200` response, even when Apollo doesn't match every requested person. Use `missing_records` and `matches` to review the enrichment results.\n\n### Webhook details\n\n* When using native phone enrichment, the webhook response follows: [Native webhook response details](https://docs.apollo.io/docs/retrieve-mobile-phone-numbers-for-contacts#webhook-response).\n\n* When using waterfall enrichment, the webhook response follows: [Waterfall webhook response details](https://docs.apollo.io/docs/enrich-phone-and-email-using-data-waterfall#asynchronous-webhook-response-1).\n\n* You can poll webhook results with the [poll webhook result](https://docs.apollo.io/reference/poll-webhook-result) endpoint by passing the request_id from the bulk people enrichment response.\n\n### Webhook requirements\n\n* **HTTPS Required:** Your endpoint must be publicly accessible over HTTPS.\n\n* **Rate Limiting:** Ensure your webhook endpoint can handle the volume of webhook traffic sent by Apollo.\n\n* **Idempotency:** Apollo may retry webhook calls. Your endpoint should be idempotent to handle duplicate payloads safely.", "tags": [ "Enrichment" ], "operationId": "bulk-people-enrichment", "parameters": [ { "name": "run_waterfall_email", "in": "query", "description": "Set to true to enable email waterfall enrichment", "schema": { "type": "boolean", "default": false } }, { "name": "run_waterfall_phone", "in": "query", "description": "Set to true to enable phone waterfall enrichment", "schema": { "type": "boolean", "default": false } }, { "name": "reveal_personal_emails", "in": "query", "description": "Set to `true` if you want to enrich all matched people with personal emails. This potentially consumes credits as part of your Apollo pricing plan. The default value is `false`.

If a person resides in a GDPR-compliant region, Apollo will not reveal their personal email.", "schema": { "type": "boolean", "default": false } }, { "name": "reveal_phone_number", "in": "query", "description": "Set to `true` if you want to enrich the data of all matched people with all available phone numbers, including mobile phone numbers. This potentially consumes credits as part of your Apollo pricing plan. The default value is `false`.

If this parameter is set to `true`, you must enter a webhook URL for the `webhook_url` parameter. Apollo will asynchronously verify phone numbers for you, then send a JSON response that includes only details about the phone numbers to the webhook URL you provide. It can take several minutes for the phone numbers to be delivered.", "schema": { "type": "boolean", "default": false } }, { "name": "webhook_url", "in": "query", "description": "If you set the `reveal_phone_number` parameter to `true`, this parameter becomes mandatory. Otherwise, do not use this parameter.

Enter the webhook URL that specifies where Apollo should send a JSON response that includes the phone number you requested. Apollo suggests testing this flow to ensure you receive the separate response with the phone number.

If phone numbers are not revealed delivered to the webhook URL, try applying UTF-8 encoding to the webhook URL.

Example: `https://webhook.site/11f2643a-b1b4-c6be-8e6a-6c7da2c12610`; `https%3A%2F%2Fwebhook.site%2F11f2643a-b1b4-c6be-8e6a-6c7da2c12610`

Do not use this parameter together with `poll_only=true`.", "schema": { "type": "string" } }, { "name": "poll_only", "in": "query", "description": "Set to `true` to receive phone or waterfall enrichment results by polling instead of a webhook. When `poll_only` is `true`, omit `webhook_url` — Apollo returns a `request_id` you can pass to the poll webhook result endpoint to retrieve the result.

Passing `poll_only=true` together with `webhook_url` returns a `400` error (`WEBHOOK_URL_WITH_POLL_ONLY`). The default value is `false`.", "schema": { "type": "boolean", "default": false } } ], "requestBody": { "content": { "application/json": { "schema": { "type": "object", "required": [ "details" ], "properties": { "details": { "type": "array", "description": "Provide info for each person you want to enrich as an object within this array. Add up to 10 people.", "items": { "properties": { "first_name": { "type": "string", "description": "The first name of the person. This is typically used in combination with the `last_name` parameter.

Example: `jordan`" }, "last_name": { "type": "string", "description": "The last name of the person. This is typically used in combination with the `first_name` parameter.

Example: `blake`" }, "name": { "type": "string", "description": "The full name of the person. This will typically be a first name and last name separated by a space. If you use this parameter, you do not need to use the `first_name` and `last_name` parameters.

Example: `jordan blake`" }, "email": { "type": "string", "description": "The email address of the person.

Example: `jordan@ymail.com`" }, "hashed_email": { "type": "string", "description": "The hashed email of the person. The email should adhere to either the MD5 or SHA-256 hash format.

Example: `6be3e6cc98ff08b43558bc5a198c7144` (MD5) or `97817c0c49994eb500ad0a5e7e2d8aed51977b26424d508f66e4e8887746a152` (SHA-256)" }, "organization_name": { "type": "string", "description": "The name of the person's employer. This can be the current employer or a previous employer.

Example: `northstar analytics`" }, "domain": { "type": "string", "description": "The domain name for the person's employer. This can be the current employer or a previous employer. Do not include `www.`, the `@` symbol, or similar.

Example: `apollo.io` or `microsoft.com`" }, "id": { "type": "string", "description": "The Apollo ID for the person. Each person in the Apollo database is assigned a unique ID.

To find IDs, call the people API search endpoint and identify the values for `person_id`.

Example: `587cf802f65125cad923a266`" }, "linkedin_url": { "type": "string", "description": "The URL for the person's LinkedIn profile.

Example: `http://www.linkedin.com/in/jordan-blake-4c2b81de`" } }, "type": "object" } } } }, "examples": { "Apollo ID to enrich data": { "summary": "Apollo ID to enrich data", "value": { "details": [ { "id": "64a7ff0cc4dfae00013df1a5" } ] } }, "Sample request body": { "summary": "Sample request body", "value": { "details": [ { "first_name": "marcus", "last_name": "ellery", "name": "marcus ellery", "email": "marcus.ellery@apollo.io", "hashed_email": "6be3e6cc98ff08b43558bc5a198c7144", "organization_name": "apollo", "domain": "apollo.io", "id": "64a7ff0cc4dfae00013df1a5", "linkedin_url": "http://www.linkedin.com/in/marcus-ellery-4c2b81de" } ] } } } } } }, "responses": { "200": { "description": "200", "content": { "application/json": { "examples": { "Result": { "value": { "status": "success", "error_code": null, "error_message": null, "total_requested_enrichments": 3, "unique_enriched_records": 3, "missing_records": 0, "credits_consumed": 3, "matches": [ { "id": "64a7ff0cc4dfae00013df1a5", "first_name": "Marcus", "last_name": "Ellery", "name": "Marcus Ellery", "linkedin_url": "http://www.linkedin.com/in/marcus-ellery-4c2b81de", "title": "VP of Sales Operations", "email_status": "verified", "photo_url": "https://media.example.com/photos/marcus-ellery.jpg", "twitter_url": null, "github_url": null, "facebook_url": null, "extrapolated_email_confidence": null, "headline": "VP of Sales Operations at Apollo", "email": "marcus.ellery@apollo.io", "organization_id": "5e66b6381e05b4008c8331b8", "match_confidence": "high", "employment_history": [ { "_id": "66d8c632580636000195735f", "created_at": null, "current": true, "degree": null, "description": null, "emails": null, "end_date": null, "grade_level": null, "kind": null, "major": null, "organization_id": "5e66b6381e05b4008c8331b8", "organization_name": "Apollo", "raw_address": null, "start_date": "2016-01-01", "title": "VP of Sales Operations", "updated_at": null, "id": "66d8c632580636000195735f", "key": "66d8c632580636000195735f" }, { "_id": "66d8c6325806360001957360", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2015-01-01", "grade_level": null, "kind": null, "major": null, "organization_id": null, "organization_name": "Braingenie", "raw_address": null, "start_date": "2011-01-01", "title": "VP of Sales Operations", "updated_at": null, "id": "66d8c6325806360001957360", "key": "66d8c6325806360001957360" }, { "_id": "66d8c6325806360001957361", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2011-01-01", "grade_level": null, "kind": null, "major": null, "organization_id": "54a22f23746869331840e813", "organization_name": "Citadel Investment Group", "raw_address": null, "start_date": "2011-01-01", "title": "Investment & Trading Associate", "updated_at": null, "id": "66d8c6325806360001957361", "key": "66d8c6325806360001957361" }, { "_id": "66d8c6325806360001957362", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2010-09-01", "grade_level": null, "kind": null, "major": null, "organization_id": "54a1216169702d7fe6dfca02", "organization_name": "The Boston Consulting Group", "raw_address": null, "start_date": "2010-08-01", "title": "Summer Associate", "updated_at": null, "id": "66d8c6325806360001957362", "key": "66d8c6325806360001957362" }, { "_id": "66d8c6325806360001957363", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2010-08-01", "grade_level": null, "kind": null, "major": null, "organization_id": "5da2e6a3f978a8000177e831", "organization_name": "Goldman Sachs", "raw_address": null, "start_date": "2010-06-01", "title": "Summer Analyst", "updated_at": null, "id": "66d8c6325806360001957363", "key": "66d8c6325806360001957363" }, { "_id": "66d8c6325806360001957364", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": 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"66d9520b7fea3e000137e51d" }, { "_id": "66d9520b7fea3e000137e51e", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2013-12-01", "grade_level": null, "kind": null, "major": null, "organization_id": null, "organization_name": "ConnectEDU (formerly Experience, Inc.)", "raw_address": null, "start_date": "2013-06-01", "title": "Director of Marketing", "updated_at": null, "id": "66d9520b7fea3e000137e51e", "key": "66d9520b7fea3e000137e51e" }, { "_id": "66d9520b7fea3e000137e51f", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2013-06-01", "grade_level": null, "kind": null, "major": null, "organization_id": null, "organization_name": "ConnectEDU (formerly Experience, Inc.)", "raw_address": null, "start_date": "2012-09-01", "title": "Marketing Manager", "updated_at": null, "id": "66d9520b7fea3e000137e51f", "key": "66d9520b7fea3e000137e51f" }, { "_id": "66d9520b7fea3e000137e520", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2012-09-01", "grade_level": null, "kind": null, "major": null, "organization_id": null, "organization_name": "ConnectEDU (formerly Experience, Inc.)", "raw_address": null, "start_date": "2012-04-01", "title": "Solutions Consultant", "updated_at": null, "id": "66d9520b7fea3e000137e520", "key": "66d9520b7fea3e000137e520" }, { "_id": "66d9520b7fea3e000137e521", "created_at": null, "current": false, "degree": null, "description": null, "emails": null, "end_date": "2012-04-01", "grade_level": null, "kind": null, "major": null, "organization_id": null, "organization_name": "ConnectEDU (formerly Experience, Inc.)", "raw_address": null, "start_date": "2011-03-01", "title": "Account Executive", "updated_at": null, "id": "66d9520b7fea3e000137e521", "key": "66d9520b7fea3e000137e521" } ], "state": "Georgia", "city": "Atlanta", "country": "United States", "organization": { "id": "5e66b6381e05b4008c8331b8", "name": "Apollo.io", "website_url": "http://www.apollo.io", "blog_url": null, "angellist_url": null, "linkedin_url": "https://www.linkedin.com/company/apolloio", "twitter_url": "https://x.com/useapolloio", "facebook_url": "https://www.facebook.com/example-company", "primary_phone": {}, "languages": [], "alexa_ranking": 3514, "phone": null, "linkedin_uid": "18511550", "founded_year": 2015, "publicly_traded_symbol": null, "publicly_traded_exchange": null, "logo_url": "https://zenprospect-production.s3.amazonaws.com/uploads/pictures/79049be00ff8e398b5935de8/picture", "crunchbase_url": null, "primary_domain": "apollo.io", "industry": "information technology & services", "keywords": [ "sales engagement", "lead generation", "predictive analytics", "lead scoring", "sales strategy", "conversation intelligence", "sales enablement", "lead routing", "sales development", "email engagement", "revenue intelligence", "sales operations", "sales intelligence", "lead intelligence", "prospecting", "b2b data" ], "estimated_num_employees": 1600, "industries": [ "information technology & services" ], "secondary_industries": [], "snippets_loaded": true, "industry_tag_id": "5567cd4773696439b10b0000", "industry_tag_hash": { "information technology & services": "5567cd4773696439b10b0000" }, "retail_location_count": 0, "raw_address": "415 Mission St, Floor 37, San Francisco, California 94105, US", "street_address": "415 Mission St", "city": "San Francisco", "state": "California", "postal_code": "94105-2301", "country": "United States" }, "is_likely_to_engage": false, "account_id": "63f53afe4ceeca00016bdd2f", "account": { "id": "63f53afe4ceeca00016bdd2f", "name": "Apollo.io", "website_url": "http://www.apollo.io", "blog_url": null, "angellist_url": null, "linkedin_url": "https://www.linkedin.com/company/apolloio", "twitter_url": "https://x.com/useapolloio", "facebook_url": "https://www.facebook.com/example-company", "primary_phone": {}, "languages": [], "alexa_ranking": 3514, "phone": "+1(202) 555-0114", "linkedin_uid": "18511550", "founded_year": 2015, "publicly_traded_symbol": null, "publicly_traded_exchange": null, "logo_url": "https://zenprospect-production.s3.amazonaws.com/uploads/pictures/79049be00ff8e398b5935de8/picture", "crunchbase_url": null, "primary_domain": "apollo.io", "domain": "apollo.io", "team_id": "6095a710bd01d100a506d4ac", "organization_id": "5e66b6381e05b4008c8331b8", "account_stage_id": null, "source": "csv_import", "original_source": "salesforce", "creator_id": null, "owner_id": "66aaac5a0e951f01b37012bd", "created_at": "2023-02-21T21:43:26.351Z", "phone_status": "no_status", "hubspot_id": null, "salesforce_id": "001niCRAYZ4Ho6GTKv", "crm_owner_id": "005Ux6UIthHN0CrhuW", "parent_account_id": null, "sanitized_phone": "+12025550114", "account_playbook_statuses": [], "account_rule_config_statuses": [ { "_id": "664f9eef1fded70001e4983e", "created_at": null, "rule_action_config_id": "65735e0ea63d2700faba5c6e", "rule_config_id": "65735e0ea63d2700faba5c6f", "status_cd": "completed", "updated_at": null, "id": "664f9eef1fded70001e4983e", "key": "664f9eef1fded70001e4983e" } ], "existence_level": "full", "label_ids": [ "6504905b21ba8e00a334eb0f" ], "typed_custom_fields": {}, "custom_field_errors": null, "modality": "account", "source_display_name": "Uploaded from CSV", "salesforce_record_url": "https://saas-drive-2207.my.salesforce.com/001niCRAYZ4Ho6GTKv", "crm_record_url": "https://saas-drive-2207.my.salesforce.com/001niCRAYZ4Ho6GTKv" }, "departments": [ "master_marketing" ], "subdepartments": [ "marketing", "product_marketing" ], "seniority": "entry", "functions": [ "marketing" ], "show_intent": false, "revealed_for_current_team": true } ], "request_id": 1039995589705121900 } }, "Waterfall enrichment result": { "summary": "Response when run_waterfall_email or run_waterfall_phone is true", "value": { "status": "success", "error_code": null, "error_message": null, "total_requested_enrichments": 1, "matches": [ { "id": "64a7ff0cc4dfae00013df1a5", "first_name": "Marcus", "last_name": "Ellery", "name": "Marcus Ellery", "title": "VP of Sales Operations", "linkedin_url": "http://www.linkedin.com/in/marcus-ellery-4c2b81de", "organization_id": "5e66b6381e05b4008c8331b8", "city": "San Francisco", "state": "California", "country": "United States", "revealed_for_current_team": true } ], "waterfall": { "status": "accepted", "message": "Waterfall enrichment request accepted. Results will be sent to the provided webhook URL." }, "request_id": 1039995589705121900 } } }, "schema": { "type": "object", "properties": { "request_id": { "type": "integer", "example": 1039995589705121900, "description": "The request ID for the enrichment request. Save this ID to map this request with the corresponding webhook result.

This is a signed 64-bit integer and is often negative, so store it in a type that accommodates the full signed range." }, "status": { "type": "string", "example": "success", "description": "`success` for any `200` response. Error responses return `failed` instead.

This reflects the enrichment call itself, not whether any person was matched — a request that matches nobody still returns `success`." }, "error_code": { "type": [ "string", "null" ], "example": null, "description": "Always `null` on a `200` response. Populated only on error responses." }, "error_message": { "type": [ "string", "null" ], "example": null, "description": "Always `null` on a `200` response. Populated only on error responses." }, "total_requested_enrichments": { "type": "integer", "example": 3, "default": 0, "description": "The number of objects you sent in the `details[]` array. Always returned." }, "unique_enriched_records": { "type": "integer", "example": 3, "default": 0, "description": "The number of distinct people that consumed credits on this request.

This is a billing count, not a match count. A person who was matched but returned no credit-consuming data isn't included, so this can be lower than the number of entries in `matches` — or `0` while `matches` is non-empty. Duplicate entries in `details[]` that resolve to the same person are counted once.

**Not returned** when `run_waterfall_email` or `run_waterfall_phone` is `true`; those requests return the `waterfall` object instead." }, "missing_records": { "type": "integer", "example": 0, "default": 0, "description": "The number of entries in `details[]` that Apollo couldn't match to a person in its database.

**Not returned** when `run_waterfall_email` or `run_waterfall_phone` is `true`; those requests return the `waterfall` object instead." }, "credits_consumed": { "type": "number", "example": 3, "default": 0, "description": "The total credits this request consumed.

This can be a fraction rather than a whole number, depending on your plan's credit pricing, so parse it as a decimal rather than an integer.

**Not returned** when `run_waterfall_email` or `run_waterfall_phone` is `true`; those requests return the `waterfall` object instead. Waterfall credit usage is reported separately, since enrichment completes asynchronously." }, "waterfall": { "type": "object", "description": "Returned **only** when you set `run_waterfall_email` or `run_waterfall_phone` to `true`. It reports whether Apollo accepted the waterfall request, whose results arrive asynchronously at your `webhook_url`.

When this object is present, `unique_enriched_records`, `missing_records`, and `credits_consumed` are omitted from the response.", "properties": { "status": { "type": "string", "example": "accepted", "description": "Whether the waterfall enrichment request was accepted for asynchronous processing. A `200` response with a non-accepted status means no webhook will be delivered — read `message` for the reason." }, "message": { "type": "string", "example": "Waterfall enrichment request accepted. Results will be sent to the provided webhook URL.", "description": "A human-readable explanation of the waterfall status. When a request isn't accepted, this states why — for example, that no waterfall enrichment template is configured for your team." }, "unprocessed_attributes": { "type": "array", "description": "Present only when some of the records you submitted couldn't be queued for waterfall enrichment. Each entry echoes the attributes Apollo was unable to process.", "items": { "type": "object" } } } }, "phone_enrichment": { "type": "object", "description": "Returned when you set `reveal_phone_number` to `true`, at least one person in `details[]` was matched, and you aren't using `run_waterfall_phone`. Phone numbers are enriched asynchronously and delivered to your `webhook_url`, so this object reports the status of that background work rather than the numbers themselves.

If you requested `run_waterfall_phone` instead, phone status is reported through the `waterfall` object.", "properties": { "request_id": { "type": "string", "example": "64a7ff0cc4dfae00013df1a5", "description": "Identifier for the phone enrichment job. Returned only when status is `pending`." }, "status": { "type": "string", "enum": [ "pending", "skipped" ], "example": "pending", "description": "`pending` means enrichment is running and a webhook will follow. `skipped` means the matched people already had an enrichment in progress from an earlier request, so no webhook will be sent for this request — the results arrive via the earlier request instead." }, "message": { "type": "string", "example": "Phone enrichment is processing asynchronously. Retrieve the result by polling GET /api/v1/webhook_result/{request_id} with the top-level `request_id` field from this response. Retry after ~10 seconds.", "description": "A human-readable explanation of the phone enrichment status, including how to retrieve the result." } } }, "matches": { "type": "array", "items": { "type": "object", "properties": { "id": { "type": "string", "example": "64a7ff0cc4dfae00013df1a5" }, "first_name": { "type": "string", "example": "Marcus" }, "last_name": { "type": "string", "example": "Ellery" }, "name": { "type": "string", "example": "Marcus Ellery" }, "linkedin_url": { "type": "string", "example": "http://www.linkedin.com/in/marcus-ellery-4c2b81de" }, "title": { "type": "string", "example": "VP of Sales Operations" }, "email_status": { "type": "string", "example": "verified" }, "photo_url": { "type": "string", "example": "https://media.example.com/photos/marcus-ellery.jpg" }, "twitter_url": {}, "github_url": {}, "facebook_url": {}, "extrapolated_email_confidence": { "type": "number", "nullable": true }, "headline": { "type": "string", "example": "VP of Sales Operations at Apollo" }, "email": { "type": "string", "example": "marcus.ellery@apollo.io" }, "organization_id": { "type": "string", "example": "5e66b6381e05b4008c8331b8" }, "match_confidence": { "type": "string", "enum": [ "high", "medium", "low", "none" ], "example": "high" }, "employment_history": { "type": "array", "items": { "type": "object", "properties": { "_id": { "type": "string", "example": "66d8c632580636000195735f" }, "created_at": {}, "current": { "type": "boolean", "example": true, "default": true }, "degree": {}, "description": {}, "emails": {}, "end_date": {}, "grade_level": {}, "kind": {}, "major": {}, "organization_id": { "type": "string", "example": "5e66b6381e05b4008c8331b8" }, "organization_name": { "type": "string", "example": "Apollo" }, "raw_address": {}, "start_date": { "type": "string", "example": "2016-01-01" }, "title": { "type": "string", "example": "VP of Sales Operations" }, "updated_at": {}, "id": { "type": "string", "example": "66d8c632580636000195735f" }, "key": { "type": "string", "example": "66d8c632580636000195735f" } } } }, "state": { "type": "string", "example": "California" }, "city": { "type": "string", "example": "San Francisco" }, "country": { "type": "string", "example": "United States" }, "organization": { "type": "object", "properties": { "id": { "type": "string", "example": "5e66b6381e05b4008c8331b8" }, "name": { "type": "string", "example": "Apollo.io" }, "website_url": { "type": "string", "example": "http://www.apollo.io" }, "blog_url": {}, "angellist_url": {}, "linkedin_url": { "type": "string", "example": "https://www.linkedin.com/company/apolloio" }, "twitter_url": { "type": "string", "example": "https://x.com/useapolloio" }, "facebook_url": { "type": "string", "example": "https://www.facebook.com/example-company" }, "primary_phone": { "type": "object", "properties": {} }, "languages": { "type": "array" }, "alexa_ranking": { "type": "integer", "example": 3514, "default": 0 }, "phone": {}, "linkedin_uid": { "type": "string", "example": "18511550" }, "founded_year": { "type": "integer", "example": 2015, "default": 0 }, "publicly_traded_symbol": {}, "publicly_traded_exchange": {}, "logo_url": { "type": "string", "example": "https://zenprospect-production.s3.amazonaws.com/uploads/pictures/79049be00ff8e398b5935de8/picture" }, "crunchbase_url": {}, "primary_domain": { "type": "string", "example": "apollo.io" }, "industry": { "type": "string", "example": "information technology & services" }, "keywords": { "type": "array", "items": { "type": "string", "example": "sales engagement" } }, "estimated_num_employees": { "type": "integer", "example": 1600, "default": 0 }, "industries": { "type": "array", "items": { "type": "string", "example": "information technology & services" } }, "secondary_industries": { "type": "array" }, "snippets_loaded": { "type": "boolean", "example": true, "default": true }, "industry_tag_id": { "type": "string", "example": "5567cd4773696439b10b0000" }, "industry_tag_hash": { "type": "object", "properties": { "information technology & services": { "type": "string", "example": "5567cd4773696439b10b0000" } } }, "naics_codes": { "type": "array", "description": "The North American Industry Classification System (NAICS) codes for the company. This field is only included when Apollo has NAICS codes for the company.", "items": { "type": "string", "example": "541511" } }, "sic_codes": { "type": "array", "description": "The Standard Industrial Classification (SIC) codes for the company. This field is only included when Apollo has SIC codes for the company.", "items": { "type": "string", "example": "7372" } }, "retail_location_count": { "type": "integer", "example": 0, "default": 0 }, "raw_address": { "type": "string", "example": "415 Mission St, Floor 37, San Francisco, California 94105, US" }, "street_address": { "type": "string", "example": "415 Mission St" }, "city": { "type": "string", "example": "San Francisco" }, "state": { "type": "string", "example": "California" }, "postal_code": { "type": "string", "example": "94105-2301" }, "country": { "type": "string", "example": "United States" } } }, "is_likely_to_engage": { "type": "boolean", "example": true, "default": true }, "account_id": { "type": "string", "example": "63f53afe4ceeca00016bdd2f" }, "account": { "type": "object", "properties": { "id": { "type": "string", "example": "63f53afe4ceeca00016bdd2f" }, "name": { "type": "string", "example": "Apollo.io" }, "website_url": { "type": "string", "example": "http://www.apollo.io" }, "blog_url": {}, "angellist_url": {}, "linkedin_url": { "type": "string", "example": "https://www.linkedin.com/company/apolloio" }, "twitter_url": { "type": "string", "example": "https://x.com/useapolloio" }, "facebook_url": { "type": "string", "example": "https://www.facebook.com/example-company" }, "primary_phone": { "type": "object", "properties": {} }, "languages": { "type": "array" }, "alexa_ranking": { "type": "integer", "example": 3514, "default": 0 }, "phone": { "type": "string", "example": "+1(202) 555-0114" }, "linkedin_uid": { "type": "string", "example": "18511550" }, "founded_year": { "type": "integer", "example": 2015, "default": 0 }, "publicly_traded_symbol": {}, "publicly_traded_exchange": {}, "logo_url": { "type": "string", "example": "https://zenprospect-production.s3.amazonaws.com/uploads/pictures/79049be00ff8e398b5935de8/picture" }, "crunchbase_url": {}, "primary_domain": { "type": "string", "example": "apollo.io" }, "domain": { "type": "string", "example": "apollo.io" }, "team_id": { "type": "string", "example": "6095a710bd01d100a506d4ac" }, "organization_id": { "type": "string", "example": "5e66b6381e05b4008c8331b8" }, "account_stage_id": {}, "source": { "type": "string", "example": "csv_import" }, "original_source": { "type": "string", "example": "salesforce" }, "creator_id": {}, "owner_id": { "type": "string", "example": "66aaac5a0e951f01b37012bd" }, "created_at": { "type": "string", "example": "2023-02-21T21:43:26.351Z" }, "phone_status": { "type": "string", "example": "no_status" }, "hubspot_id": {}, "salesforce_id": { "type": "string", "example": "001niCRAYZ4Ho6GTKv" }, "crm_owner_id": { "type": "string", "example": "005Ux6UIthHN0CrhuW" }, "parent_account_id": {}, "sanitized_phone": { "type": "string", "example": "+12025550114" }, "account_playbook_statuses": { "type": "array" }, "account_rule_config_statuses": { "type": "array", "items": { "type": "object", "properties": { "_id": { "type": "string", "example": "664f9eef1fded70001e4983e" }, "created_at": {}, "rule_action_config_id": { "type": "string", "example": "65735e0ea63d2700faba5c6e" }, "rule_config_id": { "type": "string", "example": "65735e0ea63d2700faba5c6f" }, "status_cd": { "type": "string", "example": "completed" }, "updated_at": {}, "id": { "type": "string", "example": "664f9eef1fded70001e4983e" }, "key": { "type": "string", "example": "664f9eef1fded70001e4983e" } } } }, "existence_level": { "type": "string", "example": "full" }, "label_ids": { "type": "array", "items": { "type": "string", "example": "6504905b21ba8e00a334eb0f" } }, "typed_custom_fields": { "type": "object", "properties": {} }, "custom_field_errors": {}, "modality": { "type": "string", "example": "account" }, "source_display_name": { "type": "string", "example": "Uploaded from CSV" }, "salesforce_record_url": { "type": "string", "example": "https://saas-drive-2207.my.salesforce.com/001niCRAYZ4Ho6GTKv" }, "crm_record_url": { "type": "string", "example": "https://saas-drive-2207.my.salesforce.com/001niCRAYZ4Ho6GTKv" } } }, "departments": { "type": "array", "items": { "type": "string", "example": "c_suite" } }, "subdepartments": { "type": "array", "items": { "type": "string", "example": "executive" } }, "seniority": { "type": "string", "example": "founder" }, "functions": { "type": "array", "items": { "type": "string", "example": "entrepreneurship" } }, "show_intent": { "type": "boolean", "example": false, "default": true }, "revealed_for_current_team": { "type": "boolean", "example": true, "default": true } } } } } } } } }, "400": { "description": "400", "content": { "application/json": { "examples": { "Add people to enrich": { "value": { "status": "failed", "error_code": "INVALID_REQUEST", "error_message": "invalid request, missing details" } }, "More than 10 people": { "value": { "status": "failed", "error_code": "RECORD_LIMIT_EXCEEDED", "error_message": "cannot enrich more than 10 in a single request" } }, "poll_only with webhook_url": { "value": { "error": "Do not pass 'webhook_url' with poll_only=true. Either poll the result (poll_only=true, no webhook) or register a webhook (omit poll_only)." } } }, "schema": { "oneOf": [ { "title": "Add people to enrich", "type": "object", "properties": { "status": { "type": "string", "example": "failed" }, "error_code": { "type": "string", "example": "INVALID_REQUEST" }, "error_message": { "type": "string", "example": "invalid request, missing details" } } }, { "title": "More than 10 people", "type": "object", "properties": { "status": { "type": "string", "example": "failed" }, "error_code": { "type": "string", "example": "RECORD_LIMIT_EXCEEDED" }, "error_message": { "type": "string", "example": "domain count cannot be more than 10" } } }, { "title": "poll_only with webhook_url", "type": "object", "properties": { "error": { "type": "string", "example": "Do not pass 'webhook_url' with poll_only=true. Either poll the result (poll_only=true, no webhook) or register a webhook (omit poll_only)." } } } ] } } } }, "401": { "description": "401", "content": { "text/plain": { "examples": { "Check API key": { "value": "Invalid API key. See https://docs.apollo.io/reference/authentication for how to authenticate." } } } } }, "422": { "description": "422", "content": { "application/json": { "examples": { "Result": { "value": "{\n \"status\": \"failed\",\n \"error_code\": \"UNKNOWN_ERROR\",\n \"error_message\": \"no implicit conversion of Symbol into Integer\"\n}" } }, "schema": { "oneOf": [ { "type": "object", "properties": { "status": { "type": "string", "example": "failed" }, "error_code": { "type": "string", "example": "UNKNOWN_ERROR" }, "error_message": { "type": "string", "example": "undefined method `length' for an instance of ActionController::Parameters" } } }, { "type": "object", "properties": { "status": { "type": "string", "example": "failed" }, "error_code": { "type": "string", "example": "UNKNOWN_ERROR" }, "error_message": { "type": "string", "example": "no implicit conversion of Symbol into Integer" } } } ] } } } }, "429": { "description": "429", "content": { "application/json": { "examples": { "Too many requests": { "value": "{\n \"message\": \"The maximum number of api calls allowed for api/v1/people/bulk_match is 600 times per hour. Please upgrade your plan from https://app.apollo.io/#/settings/plans/upgrade.\",\n \"error_details\": {\n \"code\": \"USAGE.RATE_LIMIT.API_RATE_LIMIT_EXCEEDED\",\n \"message\": \"You have made more API requests than your plan allows in this time window.\",\n \"suggestions\": [\n {\n \"label\": \"Wait until the rate limit resets, then retry the API request.\"\n },\n {\n \"label\": \"Check the Apollo Docs to understand API rate limits and how to use response headers to prevent rate-limit errors.\",\n \"url\": \"https://docs.apollo.io/reference/rate-limits\"\n }\n ],\n \"context\": {\n \"window\": {\n \"value\": \"hour\",\n \"description\": \"The rate limit window that was exhausted, such as \\\"minute\\\" or \\\"hour\\\"\"\n }\n }\n }\n}" } }, "schema": { "type": "object", "properties": { "error_details": { "$ref": "#/components/schemas/ErrorDetails" }, "message": { "deprecated": true, "description": "Legacy error field. Removed on 2027-02-16, after which `error_details` is the only error payload.", "type": "string", "example": "The maximum number of api calls allowed for api/v1/people/bulk_match is 600 times per hour. Please upgrade your plan from https://app.apollo.io/#/settings/plans/upgrade." } } } } } } }, "deprecated": false, "x-readme": { "code-samples": [ { "code": "curl --request POST \\\n --url 'https://api.apollo.io/api/v1/people/bulk_match?reveal_personal_emails=false&reveal_phone_number=false' \\\n --header 'Cache-Control: no-cache' \\\n --header 'Content-Type: application/json' \\\n --header 'accept: application/json' \\\n --data '\n{\n \"details\": [\n {\n \"first_name\": \"marcus\",\n \"last_name\": \"ellery\",\n \"name\": \"marcus ellery\",\n \"email\": \"marcus.ellery@apollo.io\",\n \"hashed_email\": \"6be3e6cc98ff08b43558bc5a198c7144\",\n \"organization_name\": \"apollo\",\n \"domain\": \"apollo.io\",\n \"id\": \"587cf802f65125cad923a266\",\n \"linkedin_url\": \"http://www.linkedin.com/in/marcus-ellery-4c2b81de\"\n }\n ]\n}\n'", "language": "shell", "name": "" } ], "samples-languages": [ "shell" ] } } } }, "x-readme": { "headers": [ { "key": "Cache-Control", "value": "no-cache" }, { "key": "Content-Type", "value": "application/json" } ], "explorer-enabled": true, "proxy-enabled": true }, "x-readme-fauxas": true } ```